Benaddiction is the brainchild of James Caples who started working for corporate chain restaurants as a high school then college student, working his way into increasingly responsible positions. In management, he realized large corporations viewed team members and guests as dollar signs coming in and out of the doors more than people experiencing life. After 7 years of restaurant management and experiencing a family tragedy when his infant daughter Caylie died, life’s priorities changed.

 

James tells it this way:

“I realized that the amount of time I spent in restaurants that I did not own so that corporate heads on the other side of the Country could make more money for their shareholders was not how capitalism was meant to work. I realized serving food that came mostly out of premade gallon jugs and giant tin cans was building food, not making it and I realized the idea of shipping produce from the Central Valley to Southern California so that they could ship it back was insane. The entire system I had lived my life in was crazy, and only getting crazier. Finally, I realized that I was part of the problem, and it was time to become the solution.

 

I also realized my family was the more important to me than anything else.  So my Wife, Natalie and I ran a Kickstarter.com Campaign to help fund a food truck. We met our goal with tremendous community support and  when we realized we hadn’t raised enough, we got a loan to get Benaddiction Truck on the road. The truck took off like a shot and quickly became one of the most popular food trucks in Fresno. A year and a half later, we were offered our first opportunity at a Brick and Mortar restaurant.  Six years later we are loving life in our little corner of Fresno. We are small, we are crowded, and everything is awesome. Will we grow? YES! NOW OPEN!, Benaddiction North at the corner of Maple and Behymer. We are extremely proud to have been selected as Breakfast Restaurant of the Year by fellow restaurant owners. And we can’t thank our loyal customers enough for helping us live our dream!”